Creating mindfulness and a shift of perspective through digital photography

Lexis Mockup Transparant

February - June 2018

Triple, Hogeschool van Amsterdam

Concept Developer, UX Researcher, UX designer, Visual Designer

Lex Koetzier
Allard Roeterink

Graduating my Bachelor studies in Communication & Multimedia Design I got offered a project by Triple's Lead Innovation Lex Koetzier.

The goal was to create a different, more mindfulness-inspired approach to digital photography and photosharing. In an industry that is dominated by selfies and "influencers", we wanted to create something that made people look around, evaluate and realise the value of spaces, people and things.

"Blessed are they who see beautiful things in humble places where other people see nothing"
Camille Pissaro

Exploration and Research


I started by defining a planning and strategy, evaluating the methods and tools I wanted to use during this project.

Devided into 4 different stages, namely "Introduction/Defining", "Research", "Concepting", "Designing" and "Testing & Validating" (as a parallel project stage).

I further subdevided these stages to differentiate, for example, between desk and field research.

Creating a planning in this way was a great way to start thinking about the way I wanted to tackle this project and what tools I was going to use at what stages in my project.

I used Trello as a tool to create an interactive version of the planning including deadlines and attachments, with color coding to keep track of the planning.

Schermafbeelding 2018-05-02 om 15.17.11

In the first stage of the project there was a lot of brainstorming and defining the scope of the project — how to create a well-functioning prototype from the abstract idea of making people more mindfull for their surroundings through digital photography? This is defined in the Design Challenge:

"How can we, using digital photography as a medium, make the user look at their surroundings more consciously, to create a moment of mindfulness?"

At the same time it was important to at this stage of the project to map out relevant stakeholders and set up a Statement of Requirements. 

Also mapping out the apps that were already out there in a Competitor Analysis was part of this research stage.


In the next stage of the project I started setting up a test and interviewing some potential users over the internet. With the information gathered from these interviews I created several Personae, model users with specific needs and wants.

To gain a deeper understanding of what could motivate users for the use of this application I created Empathy Maps per Persona, to map out the things they hear, see and think regarding the context of this app. The Empathy Maps were then used to base the Customer Journeys on; the way users are likely to come in contact with - and use the app.



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